Pretty much everything important we’ve picked up in our lives, we learned from one Muppet or another. Big Bird taught us about friendship, Scooter schooled us in loyalty and, of course, Oscar was the reverse example of not to be too darn grouchy. Yes, between Sesame Street, The Muppet Show, and a Jim Henson flick or two, we became much better people.
But the masterminds at Sesame Workshop have realized that we live in a changing world. So they obviously figured out that rather than telling people how to get to the Street, they needed to bring the Street to the social network. Earlier this month they launched the Sesame Street Healthy Habits for Life Facebook page.
They kicked the whole thing off with a video teased on the site and posted on their also very tech-forward YouTube channel. In it, Elmo teams up with celebrity Chef Art Smith—he’s Oprah’s go-to guy. The innocent, red puppet introduces the concept—fans can submit questions to Elmo and the Chef online and vote on the answers, too. In a couple of weeks, they’ll both be back to respond to fans' culinary queries with healthful solutions.
No news yet regarding how the Swedish Chef feels about Elmo grabbing his Muppet universe foodie spotlight, but we imagine that he’d say something like, “Freekeeng Ilmu's steeleeng my thoonder. I'm zee mester cheff oon thees shoo demn it.”
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