Pretty
much everything important we’ve picked up in our lives, we learned from one
Muppet or another. Big Bird taught us about friendship, Scooter schooled us in
loyalty and, of course, Oscar was the reverse example of not to be too darn
grouchy. Yes, between Sesame Street, The Muppet Show, and a Jim Henson flick
or two, we became much better people.
But the
masterminds at Sesame Workshop have realized that we live in a changing world.
So they obviously figured out that rather than telling people how to get to the
Street, they needed to bring the Street to the social network. Earlier this
month they launched the Sesame Street
Healthy Habits for Life Facebook page.
They
kicked the whole thing off with a video teased on the site and posted on their
also very tech-forward YouTube channel. In it, Elmo teams up with celebrity
Chef Art Smith—he’s Oprah’s go-to guy. The innocent, red puppet introduces the
concept—fans can submit questions to Elmo and the Chef online and vote on the
answers, too. In a couple of weeks, they’ll both be back to respond to fans' culinary
queries with healthful solutions.
No news
yet regarding how the Swedish Chef feels about Elmo grabbing his Muppet
universe foodie spotlight, but we imagine that he’d say something like,
“Freekeeng Ilmu's steeleeng my thoonder. I'm zee mester cheff oon thees shoo
demn it.”
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