In this day and age, when bullying and intolerance is running rampant in our schools and kids feel there is no hope, USA Network is stepping up to try to make a difference. They have launched the Characters Unite campaign, aptly named for the network's slogan "Characters Welcome." The movement is designed to "combat intolerance, prejudice, discrimination and hate, and to promote greater acceptance, understanding and mutual respect."
USA wants fans of their shows to join their campaign. For every pledge made over the next four weeks, USA will donate $1 to their non-profit partners including the Anti-Defamation League, Children's Defense Fund, GLAAD, Human Rights First and the NAACP. Simply log on to their site and sign your name to the following statement.
“As a character of the USA, I pledge to stand against intolerance, prejudice, discrimination and hate, and to promote greater understanding and acceptance. I believe life is richer and we are stronger as a country when we see beyond stereotypes and appreciate each other for the characters we are. After all, characters are what make us, USA.”The stars of the USA Network's shows, including Matt Bomer, Mary McCormack, Tim Dekay and Sharif Atkins, have also joined forces to create a PSA asking their fans to take the pledge. And after you sign on, spend a little time on the Characters Unite website. You'll find discussion forums, games and a list of 50 things you can do right now to Unite the country.
And as a one day only show of support today, November 29, the network is encouraging people to donate their Facebook or Twitter profiles to the cause and let family, friends and followers know they would like to see a more tolerant and understanding USA. Supporters can also follow the campaign on Facebook and Twitter.
Let's stop tolerating intolerance and stand together for more understanding and a respectful world.
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