Wednesday, November 3, 2010

Ikea Homemade is Best

Look around your house. Do you still have that post-college IKEA bookshelf or TV stand? Or are you a full-fledged grown-up? We admit, we’ve got a classic piece or two of the Swedish design house’s work.

What we wish we had in our IKEA collection was their new baking cookbook Hembakat är Bäst (aka Homemade is Best)—a recipe collection that would make the Swedish chef green with envy.

What could be better? The making of the video, which was recently posted online. The Forsman & Bodenfors created the slick tome. Art directors Staffan Lamm and Christoffer Persson obviously worked their magic. And photographers Carl Kleiner and Agent Bauer snapped the iconic shots.

But the real star is stylist Evelina Bratell, who clearly knows how to make food shine.

Of course, we always think bars of chocolate are beautiful but we’ve never seen sticks of butter look like art. Not to mention what she does with hexagons of flour, pyramids of butter, and phalanxes of strawberries.

What’s really cool about the video vs. the cookbook itself, is that you can see the thought process that went into the images. And, as stark as they ultimate result are, some of the strategies behind them are actually quite complex—they seem to require geometry far beyond our 10th grade class taught us.

If you haven’t seen the cookbook, the video ends with a peak at the finished pages.

How do you say Bon Appetit in Swedish?

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