NBC Photo by Virginia Sherwood
As the talk show war between Conan
O’Brien
and Jay Leno
was raging last year, an interesting thing was happening.
Jimmy Fallon was coming in to his own, under the radar, on “Late Night.” Fallon
became was he was intended to be, the hippest, most tech savvy guy in the game.
One who could slowly pick-off young viewers, looking for another buddy to join
their frat.
And while Conan’s posse was off
starting a revolution on Facebook, Fallon was sticking his flag in the Twitter
soil. His latest hashtag campaign launched last night because, as he pointed
out, “It’s the 0-1-1, son.”
His call to viewers and
fellow-Tweeters alike is simple, “Put your New Year's resolution however crazy
or weird & remember to hashtag: #itsthe011son.” Fallon kicked it off with this vow for ’11, “My New Years
resolution is to get my hair cut like Kid from Kid 'N Play
. Don't ask me why. #itsthe011son.” He also disclosed, “I'll have Ramen AND Spaghettio's. #itsthe011son.”
Not surprisingly his super
creative fans have joined in on the fun. Among our favorites so far:
“With 012
around the corner, I'm telling everyone I only have a year to live. Time to get
pampered... #itsthe011son”
“My
co-worker's superstitious about tweeting new year's resolutions. I said #itsthe011son! Don't u know it's bad luck to be superstitious!”
“My mom
will finally master the art of closing browsers instead of just minimizing. 50
Yahoo pages at once, really mom? #itsthe011son”
Jimmy’s going to be reading some of his favorites on the air
so tell him what’s on your mind. Why not give it a go? After all, it’s the
0-1-1, son.
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