This one has become a matter of he said, they said. This American Life’s host Ira Glass reported last week that he had uncovered Coca-Cola’s secret formula. Spokespeople for the soda company insist that the recipe is still secure, tucked away in a bank vault in Atlanta and known only to two people on the planet as has been the case for decades.
Most importantly, This American Life believes they’ve discovered the details of 7X, Coke’s key mystery ingredient in a 1979 newspaper article in the Atlanta Journal Constitution, the cola company’s hometown rag. A photo accompanying the article allegedly shows the notes of a buddy of pharmacist John Pemberton. That would make sense because fizzy drinks like Coca-Cola were sold at fountains in drugstores back in the day.
If you want to whip up a batch for yourself, you can get the recipe at the This American Life site. And if you believe it’s the real thing, check back in and let us know.
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